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Phoenix homelessness nonprofit to rebrand, change name
Yearlong process also distinguishes organization from campus location
(Metro Creative Connection)
Posted
Special to Independent Newsmedia
HSC, Inc., the nonprofit that owns and manages the Human Services Campus, will change its name to Keys To Change effective Jan. 1.
The Human Services Campus, where 15 independent nonprofit organizations provide collaborative wrap-around services, will be called Key Campus.
The name change is the result of a year-long strategic rebranding process to identify names that better reflect their organizational goals and services for people experiencing homelessness, a press release states.
“We’re changing only our names. Our mission, vision and commitment to those we serve and to ending homelessness continues on,” Keys to Change CEO Amy Schwabenlender stated. “The year-long process with a working group including an outside consultant, board and staff members, partners and clients explored a new name and brand identity that better reflected the energy and ambition of our goals and the breadth of services we provide both now and in the future.”
The tagline for Keys to Change will be “Working Together. Ending Homelessness.” The tagline for Key Campus will be “Unlocking The Way Home.”
“We wanted new identities that captured our personality as a compassionate connector and our role as a strategic partner in a leadership role working to end homelessness,” Schwabenlender stated. “We also wanted to smooth over confusion caused by having the same name for the campus location and for the organization while ensuring a strong connection between the two.”
The Human Services Campus is located at 204 S. 12th Ave, in Phoenix.
