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Phoenix Convention Center begins to prepare for the Super Bowl

The Super Bowl Experience presented by Lowe’s gave a "first look" as the National Football League loads in and began the transformation at the Phoenix Convention Center on Monday, Jan. 30.

Tickets for the NFL Super Bowl Experience presented by Lowe’s at the Phoenix Convention Center went on sale Dec. 17.

The event is a massive effort by the NFL to bring the experience to fans that travels with the Super Bowl to each host city.

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