In a world of tailored online ordering sites like Etsy and Depop, it’s hard to imagine going to a physical storefront to find all your specialty goods; but, even online businesses today work with brick and mortar stores to reach new audiences and expand their brands.
From vintage clothes to unique designs, the internet has provided a space for businesses of all kinds to flourish. With just a simple idea, anyone can become a successful seller online — as long as they’re willing to put the work in for it.
Rainylune, created by recent Arizona State University graduate Rachel Reichenbach, is one of those stores. Within a market of popular frog characters, Reichenbach launched her own brand of stuffed animals and other lifestyle goods featuring her own iteration of the slimy amphibian: “Son the Frog,” which she developed as a school project.
