Arizona native Craig Cote has been making waves in the Valley’s growing fitness and wellness space, leading Arizona’s largest locally-owned fitness center and what’s become widely known as the “friendliest gym in town.”
Cote is the CEO of Mountainside Fitness, which has added three new locations since he stepped into the top job in 2021, with several more on the way. He served as president of the company for the last 10 years.
Today, the company boasts more than 150,000 active members across 21 Valley locations. Cote attributes that growth to one core lesson he’s carried with him throughout his career: treat your employees with respect.
