The Mattel Adventure Park, the first-ever Mattel branded theme park, is set to open in 2023 in the Westgate Entertainment District in Glendale.
Located at 9601 W. Cardinals Way, just south of State Farm Stadium, the adventure park highlights the full spectrum of the iconic toymaker’s portfolio of brands and showcases the contributions of Mattel, Epic Resort Destinations, and other industry trailblazers.
Epic chose Super 78 to support the destination’s creative direction. Aiding with everything from the interactive design and media production for the park’s Thomas Adventure Train: Treasure Hunt, which allows families to talk to Thomas and his friends before embarking on a journey on a real-life electric Thomas the Tank Engine to Hot Wheels Unleashed 4D Ride multi-media attraction, which takes guests behind the wheel of a custom-designed Hot Wheels car in a thrilling 4D motion experience.
Chance Rides, a rollercoaster and classic ride manufacturer, worked with Epic to create high-tech coasters and rides based on toys, from two Hot Wheels rollercoasters, Hot Wheels Twin Mill Racer and Hot Wheels Boneshaker: The Ultimate Ride, to a fully electric Thomas & Friends train ride.
“We share a pioneering vision in collaborating with Mattel to develop a world class primarily indoor theme park destination,” Epic Resort Destinations President Mark Cornell shared in a statement. “Our key to an innovative and impactful park design has been fully leveraged through strategic partnerships.”