PHOENIX — Intersection Development, in conjunction with Räkkhaus Studio, announced the completion of its Rainbow Road Apartments based on one of Nintendo's most popular video games in central Phoenix.

The project’s design at 1030 N. First Ave. incorporates a variety of elements inspired by Nintendo’s video game series Mario Kart’s Rainbow Road track.

“Rainbow Road is a reminder that cities don’t have to be neutral. They can be playful, imaginative, and alive,” stated Räkkhaus Creative Director Zac Cohen in a news release. “In Roosevelt Row, we merged color, movement, and geometry into a living urban experience — a building that doesn’t just exist, but invites people to pause, reflect, and feel something.”

The twelve-sided building  has a black exterior offset by window insets that are painted the colors that directly correspond to the Rainbow Road color sequence as it appears in-game: red, yellow, green, cyan and blue.

A focal point of the building is the rainbow-colored lobby ceiling feature. Designed by Räkkhaus Studio and fabricated by Phoenix-based Porter Barn Wood, it is a custom, layered ceramic installation. Just outside is a sidewalk art overlay that is a walkable graphic field inspired by the Rainbow Road gradient, designed by Räkkhaus and installed by Glendale-based Creative Paving.

The ground floor also features retail spaces, a restaurant concept and a fitness studio. To support pedestrians and bikers, custom-designed bike racks and benches flank the exterior.

The building comprises 36 apartments and every floor is distinguished by a unique color tone inspired by the iconic Mario Kart palette.

For information on the Rainbow Road apartments, visit rainbowroadphx.com. To keep up with Intersection Development and Räkkhaus, visit the website at intersectiondev.com and rakk.haus.