The formation of the Arizona Media Association, was created from the merger of the Arizona Newspapers Association and the Arizona Broadcasters Association earlier this year, has catalyzed the creation of the Arizona Multimedia Advertising Co-Op. Comprised of select newspapers, this cooperative aims to elevate advertising endeavors by harnessing the expansive reach of their diverse digital and print platforms.

Proudly joining forces, Intersect Media announces its role as the media planning and ad placement arm for the Arizona Multimedia Advertising CO-OP.

"In this dynamic advertising landscape, Intersect Media emerges as more than an agency but a strategic partner in media planning and placement, said Charlene Bisson, president and CEO of Independent Newsmedia. "Accounting for 30% of our previous association's media placements, they tailor strategies precisely to customer needs—be it local, regional, or national. Their partnership aligns with our mission to bolster revenue for all AZ media partners while supporting journalistic pursuits."

"Safeguarding the First Amendment is crucial, and our commitment extends to empowering our newspaper industry. Collaborating with the Arizona Multimedia Advertising CO-OP, we aim to accelerate revenue opportunities in Arizona and beyond by unifying buyers and sellers across our print and digital platforms," explained Jim Fogler, president and CEO of Intersect Media and the Florida Press Association.

Carolyn Nolte, vice president of Intersect Media noted  the group's mission is to provide outstanding client services with innovative media solutions that reach relevant and prospective audiences and promote our relationships with our media partners.