Small businesses hope to deliver big results this holiday season.
On Saturday, Nov. 25, Valley shoppers are encouraged to peruse local stores and shops rather than shop at big-box stores or large online retailers for Small Business Saturday.
The annual shopping day, wedged between Black Friday and Cyber Monday, was started by American Express in 2010 as a way to bolster local and small shops amid the crush of shopping to kick off the holiday season. The event was recognized and began being promoted by the U.S. Small Business Administration in 2013.
