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Travel

Hitting the road

Gen Z has goal to travel despite financial stress, and aims to go local

Even though Gen Z in has been financially challenged by the economic environment and inflation, one of their top priorities is travel.

And Valley locations are eyeing that demographic to lure them in to spend their hard-earned money.

Bank of America published new research in September 2022 that showed Gen Z’s top three priorities for the year include furthering their education (40%), advancing their career/salary (32%) and getting a new job (31%).

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