Handel's Homemade Ice Cream opens its fourth Valley location on Friday, Nov. 17, at Tempe Marketplace.

During the opening weekend for the shop, Handel's will celebrate with a grand opening celebration on Friday along with a number of promotions, according to a media release.

The grand opening weekend will include the following:

• Friday, Nov. 17: First 50 guests will receive free ice cream for a year with additional drawings for free ice cream throughout the event
• Saturday, Nov. 18: From noon to 3 p.m., guests can enjoy a buy one, get one small cake, sugar cone or dish. From 2  to 5 p.m., guests can also enjoy free face painting
• Sunday, Nov. 19: 20% of all proceeds from Sunday’s sales will be donated to Tempe Community Action Agency to promote equity and poverty elimination.

Handel’s has been serving fresh, homemade ice cream since 1945, with 48 continuous flavors and over 140 rotating seasonal flavors. All ice cream is made fresh, in-house daily, offering guests a decadent taste in every bite, the release noted. 

The new location, located at 2000 E. Rio Salado Pkwy in Tempe will be open to the public from 11 a.m. to 10 p.m. daily.