The company that made gigabit internet standard is making it official: Google Fiber is now GFiber. The company has been using GFiber, a favorite nickname since early days, as its primary name for over a year, and this announcement marks the next step in moving to this shorter, faster, simpler moniker.

While the name is changing, GFiber’s commitment to industry-leading multi-gig speed, reliability, no-shenanigans pricing and extraordinary customer service will stay exactly the same. 

Available in Mesa, Chandler and Queen Creek, and coming soon to Tempe and Apache Junction, GFiber began as an ambitious project to see what happened when the world had access to  fiber optic internet. 

“GFiber is a reflection of our brand’s personality, fast, easy, and always looking ahead,” said Melani Griffith, GFiber Chief Growth Officer. “For the last eight years, this management team has been working to create the internet service that we all want to have, one that you might actually love, and we’re building on that every day as we head into our next chapter. We are looking forward to continuing that journey for years to come.”

 Since its beginnings at Google and later as an Alphabet “Other Bet,” GFiber has pushed the limits of what it means to be an internet provider and continues to set the industry standard by offering one-of-a-kind experience designed to meet different online lifestyles, from casual browsers to intensive power users:

• Making Multi-Gig mainstream: Our products come with symmetrical upload and download speeds: Core 1 Gig, Home 3 Gig and Edge 8 Gig are built to meet the needs of specific households and customers.
• The latest (and greatest) equipment: Home and Edge plans now include Wi-Fi 7 routers and mesh extenders at no extra charge, so wi-fi speed in the home can keep up with wired speed we deliver to the home. 

To stay ahead of the looming bandwidth demands of 8K streaming, competitive gaming, and AI-driven remote work, and to serve as a catalyst for innovation, GFiber has upgraded its optical network to 25 Gig PON (Passive Optical Network) technology.