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Glendale puts up $1M for Super Bowl sponsorship

City wants ‘seat at the table’ for big game’s revenue potential

Glendale — for the first time — will be an official sponsor of Super Bowl 57, when the city hosts the mega event in about 20 months.

The 2023 game will mark the third time the West Valley city will host a Super Bowl, at State Farm Stadium, 1 Cardinals Drive.

The Arizona Super Bowl Host Committee — a private, nonprofit corporation — in its run-up to the game networks with local communities in its capacity as official liaison between the NFL and regional efforts. Those efforts are funded through the sponsorships of participating stakeholders and partners.

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