First Watch, the Florida-based breakfast and lunch chain, is slated to open a new location in the GSQ development in 2026, marking further expansion into the West Valley.
The restaurant will occupy a site near Bullard and McDowell roads neighboring the Trader Joe’s. The move comes as the company continues a period of rapid national scaling, currently operating more than 600 locations across 32 states.
The Goodyear expansion highlights the company’s "Daytime Dining" business model, which focuses exclusively on morning and early afternoon hours. This strategy allows the chain to avoid the overhead associated with dinner service.
