Last year the Scottsdale Parada Del Sol Historic Parade and Trail’s End Festival theme correlated with Super Bowl LVII.

This year, the combination of western heritage and sports collide again with the announcement that The 2024 Phoenix Men’s Final Four Fan Jam will make an appearance at the Scottsdale Parada Del Sol Historic Parade and Trail’s End Festival, taking place Saturday, Feb. 3, 2024, throughout Old Town Scottsdale.

The Fan Jam tour builds excitement for the 2024 Men’s Final Four, set to take place Saturday, April 6, and Monday, April 8, at State Farm Stadium in Glendale. This all-ages mobile event brings basketball-themed games and other family-friendly activations to the Scottsdale Parada Del Sol Historic Parade and Trail’s End Festival, which is celebrating its 70th year with the theme of “70 Years and Still Groovin’, the Western Cool Vibe.”

The parade begins its route at 10 a.m. Immediately following, the Trail’s End festival transforms historic Old Town into a street party with games, live music performances on multiple stages, food trucks, beer gardens, vendors and more.

For more about the Scottsdale Parada Del Sol Historic Parade and Trail’s End Festival presented by Oliver Smith Jeweler, visit scottsdaleparade.com. For more about The 2024 Phoenix Men’s Final Four Fan Jam, visit phoenixfinalfour.com/fanjam.