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TOURISM

Experience Scottsdale gets local tourism message to billions around the world

Foreign travelers may have shifted their sentiment to vacation to the U.S. in recent months, but Experience Scottsdale is staying the course when it comes to luring them here.

International travelers only make up about 10% of Scottsdale’s visitors, but they are extremely important because they tend to stay longer, spend more and often travel during slow periods, Laura McMurchie, vice president of communications for Experience Scottsdale told the Scottsdale Tourism Development Commission May 20.

Experience Scottsdale is a private organization funded by the cities of Scottsdale and Paradise Valley to promote tourism for them.

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