Scottsdale’s persona is being broadcast nationally and internationally ... again.
Experience Scottsdale has just launched its fourth commercial, bestowing the virtues of the city on those unfortunate to live somewhere else in an attempt to lure them here and bring their tourism dollars with them.
“Last year we refined our audience personas,” said Experience Scottsdale spokeswoman Stephanie Pressler. “Those are the people we really want to be speaking to. We re-used a lot of the research we had available as well as research from the office of tourism and other things to really identify the travelers we’re wanting to be bringing out to Scottsdale and what their interests are and how can we best speak to them.
