If recruitment of new students and retention of those currently enrolled are key for any school district, marketing for both falls somewhere in between.
That balance of messaging and promoting a school district has in recent years come to be the latest skill set for teachers, particularly through the accessibility and immediacy of social media.
Deer Valley Unified School District has a fixed number of resources available for getting its word out officially through marketing. DVUSD shows Communications and Community Engagement is currently budgeted at $170,000, which marks 0.06% of the district’s overall budget, or less than one-tenth of 1% of the funding Deer Valley Unified receives, according to a district spokesperson.
