Business

Courtesy auto group tries to live up to its name

Customers stand out front of Courtesy Chevrolet in the 1950s.

Courtesy Automotive Group

Scott Gruwell knows about tradition.

His father, Bill, helped guide a family business in Phoenix that has been alive for almost seven decades complete with an iconic outdoor sign that embodies the mission to take care of its customers.

The sign — which customers first saw in the 1950s — was hard to miss. The huge arrow with big letters reading “Courtesy Chevrolet” surely helped customers find their way in a time without Google Maps or smart phones.

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Courtesy auto group tries to live up to its name

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