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Facing the Pandemic: Bucks 4 Style uses social media to ride out lockdown

Clothing consignment store found solid support in the community

When Kim Ehlebracht opened her clothing consignment shop Bucks 4 Style in 2013, life was good — certainly better than it had been just a few years earlier during the worst of the Great Recession.

But who would have thought seven years ago that a pandemic would hit the economy like a wrecking ball? While she had heard stories about what businesses had gone through during the Great Recession, nothing prepared her for COVID-19.

For the most part, clothing shopping is different than other retail. People like to feel clothes and try them on, but more and more people are buying clothing online. As a result, Bucks 4 Style changed its business model to include online shopping.

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