Log in

Guest Commentary

Brooks: Why Scottsdale Road, the Loop 101 is the new luxury corridor


When you think of luxury corridors in the Valley, a few ideas come to mind — Old Town Scottsdale, Paradise Valley, Arcadia. But there’s an emerging luxury corridor that is soon to be the Valley’s top destination for luxury buyers — Scottsdale Road and the Loop 101.

The area will soon be home to Portico, a collection of 112 luxury condominium residences from legacy Chicago developer Belgravia Group. Belgravia’s principles have spent several years wintering in Scottsdale, and noticed the incredible potential of the Scottsdale Road and Loop 101 area for its first development outside of Chicago.

Here’s why the Scottsdale Road and Loop 101 area is a hot bed for luxury development and amenities.

Room to grow

Located alongside the stunning McDowell Mountains, the Scottsdale Road and Loop 101 corridor has largely remained untouched by traditional urban sprawl.

As more and more residents move into Phoenix to embrace temperate weather and comparatively affordable cost of living, growth is intersecting in the area in an upscale way.

The Scottsdale Road and Loop 101 corridor will soon be home to One Scottsdale, a 120-acre mixed-use development with 2.86 million square-feet of residential, hospitality, retail and office space for those seeking an urban work-live-play lifestyle. While the businesses, restaurants and retail outlets that will make One Scottsdale their home are yet to be determined, the surrounding residential communities will certainly be a draw for high-end options.

Portico is being developed as a key piece of One Scottsdale, creating community amongst residents of its one-, two-, three- and four-bedroom luxury residences. On site, residents will find living spaces personalized with their choice of finishes, a state-of-the-art fitness center, outdoor pool, upscale club house, private parking structures and more.

Additional neighboring residential projects such as the $1 billion Optima will additionally attract the luxury crowd to the area.

High-end dining and retail

While we can certainly speculate about what businesses, retailers and restaurants will call the Scottsdale Road and Loop 101 corridor home in the coming months and years, you certainly can’t negate the luxe dining and retail that currently reside in the area.

Favorite restaurants in the area include celebrity chef Scott Conant’s Americano. Famous for his insightful culinary judging on Food Network’s “Chopped,” Conant puts his perfect palate to practical application at the Americano, specializing in highly curated cuts of steak and inventive culinary feats such as Caviar Fries and house-made pasta.

Also nearby, foodies will find upscale choices such as Mastro’s, Toro Latin Restaurant and Rum Bar and The Capital Grille, plus the offerings at nearby shopping destinations Kierland Commons and Scottsdale Quarter. Both shopping centers are home to the top names in fashion and interiors. Residents will find home furnishings at names such as Restoration Hardware, Arhaus, Crate & Barrel, Sur la Table and more.

World-class entertainment

The lure the Scottsdale Road and Loop 101 area has on golfers and high-end thrill seekers is unmatched. The area is located nearby to some of the Valley’s elite golf courses such as TPC Scottsdale — home of the WM Phoenix Open — as well as Grayhawk Country Club and Silverleaf Country Club.

For those looking to be up close to some of the Valley’s top events, WestWorld of Scottsdale is just around the corner. Host to Barrett-Jackson, the Scottsdale Arabian Horse Show and other high-end events throughout the year, the Scottsdale Road and Loop 101 corridor is sure to have eyes on it from tourists and locals alike looking to be close to the action.

Portico anticipates groundbreaking in spring 2023. Select one-, two-, three- and four-bedroom residences are still available. To learn more about Portico and reserve your appointment to learn more, visit www.porticocondos.com. To learn more about Belgravia Group and its 70+-year history, visit www.belgraviagroup.com.