As the car collecting hobby evolves with technology, Barrett-Jackson Auction Co. CEO Craig Jackson and President Steve Davis are aiming to attract younger generations into their love of cars.
The Barrett-Jackson Scottsdale Auction was aimed to be family event this year, with the first day dedicated to it. That's not an accident as the auction company is looking to find the next generation of buyers.
To impact that generation, Barrett-Jackson is “starting organically from the core and that’s family,” Davis said during a press meeting.
