Fiesta Sports Foundation Names Banks Shepherd as Vice President, Partnerships

As Fiesta Sports Foundation launches a new premium, enterprise tier of corporate partnerships and elevates its position as a year-round live events and community impact organization, it has added Banks Shepherd in the newly-created position of vice president of partnerships.

Consistent with the evolving landscape in college football and the organization’s mission to drive statewide community impact through meaningful partnerships, Shepherd will play a pivotal role in advancing Fiesta Sports Foundation’s efforts to cultivate mutually beneficial relationships with key industry and community stakeholders. 

He will lead the strategy and execution of impactful corporate partnerships and activation programs, identify and pursue new partnership opportunities for the organization’s year-round portfolio of events and community engagement, and serve as a dedicated resource for the Foundation’s current partners, ensuring their investments continue to deliver value. Shepherd will also help elevate the Foundation’s overall partnership efforts as it supports the philanthropic endeavors of Fiesta Sports Foundation, including its signature Wishes for Teachers initiative, AED Assistance Program and nonprofit grants program.

“Banks Shepherd’s experiences in identifying new partners and building programs from scratch will help create impactful alliances and drive revenue growth for Fiesta Sports Foundation’s new era,” said Fiesta Sports Foundation Executive Director & CEO Erik Moses. “Banks’ appointment emphasizes our commitment to deliver unparalleled value to current and future partners by identifying new opportunities for organizational alignment and mutual benefit.”