Luxury design showhouse launches in Paradise Valley March 2020

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All proceeds of ICONIC HAUS 2020--a luxury design, new construction showhouse with 19 award-winning designers under one roof for an 18-day show in March 2020--benefit The Heart Center at Phoenix Children’s Hospital.

ICONIC LIFE Digital Luxury Lifestyle Magazine and outdoor furniture designer Brown Jordan will present the event, similar to one years ago, when the publisher of ICONIC LIFE, Renee Dee, was responsible for the production of six other design showhouses in the Valley, according to a press release.

ICONIC HAUS 2020 will be the first of a series for the digital magazine.

“The team and I are over the moon to be back in the game with ICONIC HAUS 2020,” said Ms. Dee in a prepared statement.

“The amazing talent that has come together for this inaugural HAUS gives me inspiration to say this will be the best one ever. My vision is to elevate the design to an international level with exquisite selections leading the Avant Garde design industry.”

The stunning mid-century modern custom home is located in Cameldale Estates, a private enclave of 11 homes under development by Bedbrock Development, partnered with Ownby Design.

“Our world-class, iconic development at Cameldale Estates is the perfect venue for the ultimate win-win for everyone, showcasing everyone’s hard work and talent to raise money for an incredible cause,” said Rich Brock, owner of Bedbrock Development, in a prepared statement.

Principle architect CP Drewett of Drewett Works, an award-winning luxury architecture firm in Scottsdale, designed the 11 new construction homes with the inspiration of famed Mexican architect Luis Barragan.

Lot four is the site of the ICONIC HAUS 2020, the release said.

“The Showhouse we did with Dee in 2004 was the third project that I designed after launching my firm, and it literally changed my life,” said CP Drewett, in a prepared statement.

“This (ICONIC HAUS) is a very important house to us, something really special, and one of the most important designs of my career.”

ICONIC HAUS 2020 will kick off with a private party on Thursday, March 19 and will open to the public on Friday, March 20. More than 20 private events will be held on the property including Sunday Brunch, the Design Talks and Yoga on the Lawn.

“The opportunity to partner on ICONIC HAUS 2020 is exciting for us as it gives an outstanding platform to tell the story of one of the finest hospitals in the nation,” said Steve Schnall, senior vice president and chief development officer at Phoenix Children’s Hospital Foundation, in a prepared statement.

“We are grateful to be included and thank everyone who is already working very hard to make this a successful event. The families served thank you as well.”

ICONIC HAUS, marketed for sale by The Karas Group, will also receive significant national exposure through the national reach of ICONIC LIFE magazine’s digital platform and social media channels, according to the release.

Sponsors of ICONIC HAUS include Brown Jordan, SubZero-Wolf, Expressions Home Gallery and Circa Lighting. The $20 general admission plus public tours and private events will benefit the children’s hospital, the release added.

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