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Glendale pays $69,090 for Super Bowl marketing

Posted 8/1/19

Correction: A previous version of this story stated Glendale paid $138,180 in June and would pay $414,540 in total over three years to the Arizona Super Bowl Host Committee. The correct figures are …

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Glendale pays $69,090 for Super Bowl marketing

Posted

Correction: A previous version of this story stated Glendale paid $138,180 in June and would pay $414,540 in total over three years to the Arizona Super Bowl Host Committee. The correct figures are Glendale paid $69,090 to the committee in June and will pay $138,180 in total over three years.

Glendale paid $69,090 to the Arizona Super Bowl Host Committee in June for tourism and marketing efforts for the 2023 Super Bowl, which will be held in State Farm Stadium. The payment is the first of three to be made over three years, totaling $138,180.

The Arizona Super Bowl Host Committee is a nonprofit group responsible for driving the state’s efforts to bring the Super Bowl to Arizona and promote upcoming Super Bowls in the state.

The committee is requesting that all convention and visitors bureaus and destination marketing organizations in the county contribute funding in support of the 2023 Super Bowl.

Glendale’s payments will be made with funds from the Convention & Visitors Bureau Bed Tax Fund and the Maricopa County Proposition 302 funds that the Glendale Convention & Visitors Bureau receives for tourism promotion.

State Farm Stadium — previously University of Phoenix Stadium — also hosted the Super Bowl in 2008 and 2015.

June's payment of $69,090, totaling half of Glendale's total payment of $138,180, was made under Glendale's 2018-19 fiscal year, which ended June 30. The next two payments, totaling the remaining $69,090, will be made in fiscal year 2019-20 and fiscal year 2020-21.