Former Arizona Coyotes president and CEO Ahron Cohen has joined the ADvantage Sports Tech Fund, an early stage sports technology fund, as a venture partner.

He will develop partnerships and commercial opportunities for ADvantage’s expanding global portfolio.

“Working with the ADvantage team allows me to provide meaningful operational support to a growing portfolio of highly innovative technology companies, side by side with some of the industry’s leading investors,” Mr. Cohen, who was recognized as the youngest CEO in major U.S. professional sports when he took over the Glendale-based Coyotes in July 2018, stated in a news release.

Before joining the Coyotes as general counsel in 2015, Mr. Cohen worked for the Minnesota Vikings NFL franchise.

Based in Phoenix, he achieved franchise-record increases in virtually every business category during his time at the Coyotes, including ticket sales, corporate sponsorships, TV ratings, premium seating, merchandise and food and beverage. During his time with the Coyotes, the organization earned a Top 3 ranking in the NHL by J.D. Power & Associates for overall customer satisfaction results.

“Adding a seasoned operator of Ahron’s caliber to the team is highly complementary to both us and our portfolio companies, who do business with many of the largest leagues and media operators across the world,” ADvantage founding partner Jeremy Pressman stated. “Drafting Ahron to our all-star team further strengthens ADvantage’s ability to provide strategic value to our cutting-edge global portfolio.”