Roll Em Up Taquitos will hold its grand opening Sept. 16 at 2333 S. Val Vista Drive, Gilbert.
The first 50 customers of the day will win free taquitos for an entire year. There will also be giveaways, specials and more.
The California-based chain opened in 2019 and has 14 locations, with Gilbert being the second in Arizona.
It serves taquitos, street corn, churro donuts, chips, queso, proprietary sauces and homemade guacamole.