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Owner turns franchise around to one of Buffalo Wild Wings’ 10 best 

Gayle Schmidt likes to say you can learn anything by reading. Her latest venture in life is proof.

Schmidt spent 30 years as a dental hygienist, calling it her passion in life, but when she pivoted careers and opened a Buffalo Wild Wings in Gilbert in 2004, things did not go as smoothly as she figured they would.

“I thought ‘I could do this. It’s a people business,’” she said. “I made every mistake you could make. We failed so bad.”

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