The COVID-19 pandemic and post-pandemic recovery were hard on W Rieth’s Not Your Typical Deli.
Rieth and wife Vanessa Luna did all they could to keep the deli afloat, starting a mobile business from a food truck and taking over the snack bar at Gilbert’s McQueen Park for weekend events.
Still, Rieth said they were “losing our butt” on the business, which was known not just for its food but its employment of atypical workers, often on the autism spectrum, with a mission of giving them vital life skills.