Fans of Four Peaks beer may be familiar with the Tempe brewery’s popular ‘Kilt Chaser’ event. For the past decade, Four Peaks Brewing Co. has organized the fun run that attracts hundreds of people who compete in the race while wearing kilts.
This year, for Four Peaks’ 25th Anniversary, the event has a new venue and a new twist:
The 2022 Four Peaks Kilt Chaser Fun Run will take place at 10 a.m. on Saturday, April 2 at Tempe Marketplace, 2000 E. Rio Salado Parkway, in Tempe. Runners will donate their denim and receive a kilt prior to running in the race.
Tempe-based FABRIC, a nonprofit sustainable fashion incubator and design studio, will repurpose and recycle the donated denim and host a fashion show at Tempe Marketplace on Earth Day, April 22. Four Peaks is also partnering with StartLine Racing and Bar Louie to host the Kilt Chaser event.
The first 300 kilt-donning runners to complete the 1K race will receive a medal. Prizes will also be awarded to first, second and third-place male and female winners as well as fun categories, such as ‘Who Wore It Best’ and ‘Best Style.’ After the race, Four Peaks will host a big party at Bar Louie, a popular gastrobar in Tempe Marketplace that serves delicious food and Four Peaks’ flagship Kilt Lifter Scottish-style ale.
Four Peaks’ Culture Brand Manager Erin Schultz said the brewery has always been passionate about protecting the environment. It’s a key reason the brewery adopted the Four Peaks Wilderness area and organizes revegetation and trail-cleaning events throughout the state.
“This year, we saw a great opportunity to educate the public about the environmental impact of denim,” Schultz said. “Many people don’t realize that the production of jeans and the dyes used to create them are polluting our waterways. There’s also a lot of waste. One pair of jeans could require up to eight gallons of water, which is the equivalent of three days of water usage for an average household.”
Four Peaks decided to enlist the help of FABRIC Tempe, a nonprofit that provides apparel entrepreneurs with training, guidance, innovative industry resources, and access to no-minimum and on-demand manufacturing, so they can build sustainable fashion businesses domestically.
“Our hope with this year’s Kilt Chaser Fun Run is to educate the public about denim pollution and provide options for more sustainable apparel. For example, some companies are modifying their production of jeans, using organic cotton, natural dyes, and natural or recycled materials for buttons and rivets,” Shultz said.
The registration fee is $30, with a portion of proceeds benefiting FABRIC Tempe.
For more information or to register, visit www.fourpeaks.com.
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