Best Western Hotels and Resorts launches its Vīb Hotel this week. 

The 102-room hotel, located at 511 S. Farmer Ave., will serve as a model for future Vīb properties. The idea of this hotels is to invite collaboration and socialization amongst guests while still offering flexible, stylish function.

"The investment by Best Western Hotels and Resorts in Tempe is proof that the tourism and hospitality industry in our community is of growing regional importance," said Tempe Mayor Corey Woods. "For those who attend special events like the Tempe Festival of the Arts or work for corporate offices in the new building at 100 Mill, the Vīb will become a hotel of choice."

“The new Vīb prototype is designed for urban and dense suburban areas, delivering the upscale and modern amenities that today’s younger and more remote workforce are seeking– such as unique food and beverage offerings in every hotel,” said Ron Pohl, Senior Vice President and Chief Operations Officer. “Vīb Tempe is the perfect example of what our Vīb brand can offer to today’s travelers and the next generation of hotel developers, and we are thrilled to welcome this property to our portfolio as our first corporate owned and managed property.”

“Best Western’s global headquarters have been part of the thriving Phoenix area for more than six decades. The opening of our Vīb Tempe hotel not only represents a relaunch of this exciting boutique brand, but it also reflects our company’s appreciation of this remarkable community and our commitment to grow our presence in the Valley of the Sun,” said Larry Cuculic, President and Chief Executive Officer.

Vīb Tempe features a modern lobby designed for collaborating with peers, using as a workspace for the day, or socializing after a local sporting event. The versatile public space can also flex to provide an extended lobby with flexible furnishings suitable for large events and functions. Its food and beverage offerings include being the home to Arizona’s first Cousins Maine Lobster restaurant bringing Maine lobster to the heart of downtown Tempe. The lobby bar offers crafted cocktails, light dining, and espresso beverages. The hotel also features a signature rooftop lounge offering guests breathtaking views of the Valley.

This  new brand has 10 properties in its global pipeline including destinations like Cape Town, South Africa; Denver, Colo. and the Greek island of Crete, joining hotels already open in Bangkok, Thailand; Antalya, Turkey and Springfield, Mo.