Name: Ernesto Peralta
Business name: Cerealphoria, 4-9 p.m. Monday-Friday, 1-10 p.m. Saturday and 1-8 p.m. Sunday. Cerealphoria food truck can be found on Instangram and Facebook.
Personal background highlights: Eight combined children of all ages keeps me current in conversations.
Professional background highlights: Twenty-five-plus years in the hospitality industry.
What I do: I dream, plan and execute.
What I like most about doing business here: Love dealing with happy people and the great weather only enhances that.
Changes I’d like to see in this area: More construction, we love to see our city grow.
What am I promoting: Desserts, shakes and sweet things.
What I’m excited about and why: Not many franchises specializing in dessert only.
When and why I started my business/employment here: July 2019 to spend more time with my wife.
My family: Wife and eight combined children plus grandchildren.
My interests and hobbies: Sports, traveling and all things family.
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