FirstBank president retires

Shin steps up to fill role

Posted 3/14/21

FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” announced that Phoenix Market President Bryce Lloyd will retire.

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FirstBank president retires

Shin steps up to fill role


FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” announced that Phoenix Market President Bryce Lloyd will retire.

FirstBank has two Northwest Valley branches — 19309 R.H. Johnson Blvd., Sun City West, and 17063 W. Greenway Road, Surprise.

Mr. Lloyd retires after serving the company for more than 32 years. Humphrey Shin will step into the role. He began those duties March 1.

“It has been an absolute privilege to spend my career working for a company that prioritizes supporting the community,” Mr. Lloyd said. “I know that Humphrey is well prepared to step into this role and will continue successfully leading our region.”

Mr. Lloyd began his career with FirstBank in 1989 in the management training program. He rose up the ranks to serve in several leadership positions, including SVP and EVP, before being appointed market president in 2007, where he was charged with launching the FirstBank brand in Arizona. Under his leadership, Mr. Lloyd propelled FirstBank’s Arizona presence from one location with $20 million in assets to a thriving bank with 15 branches and nearly $1 billion in assets today.

Mr. Lloyd was also integral in helping FirstBank and the Alliance of Arizona Nonprofits launch Arizona Gives Day, a 24-hour online giving movement that raised more than $23 million for Arizona nonprofits since the program’s inception in 2013. Additionally, he’s been involved in numerous nonprofit and business organizations throughout his career, including Coalition for the Homeless, Boys & Girls Club of Greater Scottsdale, Valley Partnership, Scottsdale Area Chamber of Commerce, Arizona Bankers Association, among others.

“It’s because of Bryce’s initiative and direction that we’ve been able to broadly grow our mission of ‘banking for good’ throughout Phoenix,” said Jim Reuter, FirstBank chief executive officer. “We salute Bryce’s decades of leadership at FirstBank as he closes the book on an incredible career.”

Mr. Shin was FirstBank executive vice president before taking the role of Phoenix market president. He will be responsible for overseeing FirstBank’s Phoenix-area branches, including the bank’s personal and business banking services.

“Having worked under Bryce and East Valley Market President Joel Johnson for many years now, I’ve witnessed what great leadership looks like from both a company perspective as well as from the perspective of the greater community,” said Mr. Shin. “I look forward to taking on this new role and doing all that I can for the families, businesses and communities that we serve.”

Mr. Shin has been in the banking industry for almost 17 years, joining FirstBank in 2004 as a management trainee and quickly rising up the ranks before being named an executive vice president in 2016, where he was responsible for business development, mentoring and training junior officers and managing a wide portfolio of business and commercial real estate loans. He also shares Mr. Lloyd’s passion for supporting the local community, serving on the boards of numerous charitable organizations, including Valley Partnership, Goodwill of Central and Northern Arizona and Arizona Housing Coalition.

FirstBank recently reported exceptional year-over-year growth in Arizona, with deposits growing by 34.4 percent from $589.7 million in 2019 to $792.6 million at the end of 2020. Loans increased 5.4 percent from $889.1 million to $937.3 million and assets increased by 5.1 percent from $938.9 million to $987 million. Companywide, FirstBank’s total assets grew to $24.5 billion representing a 22.5 percent increase, while deposits increased 22 percent to $21.9 billion over year-end 2019. Over that same time period, FirstBank also saw net loans jump by 14.3 percent to $13.0 billion at the end of 2020.

Other Arizona branches are in Mesa, Scottsdale, Goodyear and Phoenix.