UEFA adds third Chinese sponsor to soccer's Euro 2020

Posted 10/20/20

NYON, Switzerland (AP) — UEFA signed a third Chinese sponsor for soccer’s next European Championship on Tuesday.

Phone manufacturer Vivo agreed a two-tournament deal to add to its existing …

To Our Valued Readers –

Visitors to our website will be limited to five stories per month unless they opt to subscribe.

For $5.99, less than 20 cents a day, subscribers will receive unlimited access to the website, including access to our Daily Independent e-edition, which features Arizona-specific journalism and items you can’t find in our community print products, such as weather reports, comics, crossword puzzles, advice columns and so much more six days a week.

Our commitment to balanced, fair reporting and local coverage provides insight and perspective not found anywhere else.

Your financial commitment will help to preserve the kind of honest journalism produced by our reporters and editors. We trust you agree that independent journalism is an essential component of our democracy. Please click here to subscribe.

Sincerely,
Charlene Bisson, Publisher, Independent Newsmedia

Please log in to continue

Log in
I am anchor

UEFA adds third Chinese sponsor to soccer's Euro 2020

Posted

NYON, Switzerland (AP) — UEFA signed a third Chinese sponsor for soccer’s next European Championship on Tuesday.

Phone manufacturer Vivo agreed a two-tournament deal to add to its existing sponsorship with FIFA for two World Cups through 2022.

China now provides three of UEFA’s 10 top-tier sponsors of Euro 2020, which was postponed until next year because of the coronavirus pandemic. The tournament is due to be hosted in 12 different countries across the continent.

The value of Vivo's deal was not revealed. It joins payment services provider Alipay backing Euro 2020 and Euro 2024.

The first Chinese sponsor of Europe’s national team tournament was electronics firm Hisense, which signed for two tournaments ahead of Euro 2016.

UEFA now has 10 global sponsors for Euro 2020. Its financial report after Euro 2016, which also had 10 top-tier sponsors, showed revenue of more than 480 million euros ($570 million) from commercial rights.

___

More AP soccer: https://apnews.com/Soccer and https://twitter.com/AP_Sports

Comments