Facing the Pandemic

Facing the Pandemic: Scottsdale opening of Cold Beers & Pizza is on ice until January

Arizona’s Cold Beers & Pizza will open at 4222 N. Scottsdale Rd. in Old Town Scottsdale, next to its sister store, Cold Beers and Cheeseburgers.
Arizona’s Cold Beers & Pizza will open at 4222 N. Scottsdale Rd. in Old Town Scottsdale, next to its sister store, Cold Beers and Cheeseburgers.
(Submitted photo)
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Initially set for a December debut in Old Town Scottsdale, the Cold Beers & Pizza opening is delayed until the start of the new year.

Founder S. Barrett Rinzler, who is president and CEO of Square One Concepts restaurant group behind Arizona’s Cold Beers & Cheeseburgers, Neighborhood Burger Joint, and the new Cold Beers & Pizza, has put recruitment at the top of his menu.

He stated the new restaurant is hiring employees to work at the 3,300-square-foot site on the city’s main thoroughfare next door to its popular sister brand, Cold Beers & Cheeseburgers, which began in 2011.

The new Cold Beers & Pizza, 4222 N. Scottsdale Road, will have a “lively patio” like its sister sites with patios featuring rolled-up garage doors, indoor/outdoor bar service, and the high-top community tables with built-in beer coolers associated with the brand.

Despite the pandemic, Mr. Rinzler continues his efforts to expand the brand as the new establishment is expected to open sometime in the beginning or middle of January.

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He has about 20-25 employees at the new site and is looking for more staff.

“We pulled back on all expansion except for Cold Beers & Pizza and our new Bourbon & Bones, which was already underway in Gilbert at San Tan Village and set to open this month. We are taking a wait-and-see approach going forward on new locations,” Mr. Rinzler said of hurdles he confronted during the pandemic.

While a grand opening celebration is yet to be determined, the owner is determined to focus on opening his newest Scottsdale establishment.

“Because capacity restrictions are in place at this time, and we are allowed to serve only a limited number of guests, we will focus on a successful opening of Cold Beers & Pizza and all our new menu items — from two styles of pizza to several pasta dishes, salads, sandwiches and more, plus 20 beers on tap,” Mr. Rinzler said.

“It’s great food created by our scratch kitchen and we hope incentive enough to come in and dine with us. The team is very excited!”

Expanding the “Cold Beers” brand and creating a “fast, casual concept” with the walk-up-to-order style of service also accommodates the required physical distancing necessary, he said.

“It’s a fresh new service style, and our goal is to make it a relaxing and enjoyable place that offers really good food at a reasonable price too,” he added.

Among the biggest struggles for his new and existing businesses, he stated is finding new staff, which has been one of the main challenges the owner has faced.

“It’s been extremely hard to find capable kitchen staff especially. It’s taken us a bit by surprise, but we’re working diligently on it and we welcome applicants to join our family of restaurants,” Mr. Rinzler said of recruiting and retaining staff.

He added that the company is doing its best to keep afloat while adhering to the current restrictions and regulations as well as keeping up with ongoing changes affecting his industry.

“Customers have been great but definitely are frightened when they hear news updates on rising covid cases. It is uncanny how the timing of news reports relates to customer traffic.

Currently we are hanging in there but if indoor dining is shut down again and if further reduced capacity is placed on outdoor dining, then it will be a real struggle to keep going,” Mr. Rinzler said.

Adding that struggle is inevitable during these challenging times, he noted the importance of having appropriate tools and expertise to adapt to sudden changes since “those who cannot adapt unfortunately will not make it.”

He encourages new and longtime business owners to be flexible during the ever-changing times.

“Be 100% sure that you want to take on business in this climate. Be prepared and be ready to adapt quickly on the fly. Be well-financed because you will need reserves to survive. Now more than ever, it really is a jungle out there,” he said.

Born in Atlanta, Mr. Rinzler was raised in Dayton, Ohio, and moved to Arizona to attend Arizona State University. He and his “better half–Alison,” have been together nearly 25 years.

Editor’s note: The Scottsdale Independent is running a story on a local business as part of a project on YourValley.net highlighting the people behind the companies and their struggles in the ongoing pandemic.

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