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The City of Scottsdale’s “eureka moment” happens to come with $7,000 to not use the trademark Eureka Loft.
City Council approved on consent, Nov. 25, the Eureka Loft settlement agreement with Eureka Hub Management to abandon the city’s registration to use Eureka Loft trademark in exchange for the agreed upon sum, according to a city staff report.
The city received official trademark protection for the term Eureka Loft in September 2016 as part of launching and marketing a collaborative work space for entrepreneurs and small businesses.
Launched in 2015, this was a partnership between the library, economic development departments and Arizona State University.
However, a California company named Eureka Hub Management Inc. applied to register its Eureka trademark nationwide with the United States Patent and Trademark Office in 2017, the report said, adding that it was rejected due to Scottsdale’s previous registration.
The California company then filed a petition to cancel the Scottsdale registration based on Eureka Hub’s alleged use of Eureka before Scottsdale’s trademark filing date, according to the report.
“If proven, Eureka Hub’s prior common law use of Eureka would invalidate Scottsdale’s trademark registration of Eureka for similar services,” the report cited.
After Eureka Hub contacted the city about the discrepancy, the city attorneys, Scottsdale Public Library representatives and city communication staff consulted with the city’s outside intellectual property counsel to determine the best course of action.
What was considered as the best course of action was to release Eureka Loft trademark, the report stated, noting that the space, purpose, programming would all be changed and re-branded.
The city will use the $7,000 for re-branding and reprogramming as redeveloping the Eureka Loft space along with associated programming is already underway, the report added.
Starting my media career in 1994, rumor had it that newspapers would not exist much longer. Years later, the newspaper is still around and so is my passion for storytelling and capturing life’s moments for the community.
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