The Phoenix Holocaust Association recently raised $17,000 to honor unsung heroes working in assisted living, memory care and skilled nursing facilities throughout the Valley.
PHA presented $60 Albertsons/Safeway gift cards to nearly 300 caregivers employed as essential workers during COVID-19 pandemic at four senior residential communities, according to a press release.
Frontline workers at The Palazzo in Phoenix, Belmont Village Scottsdale, Kivel Campus of Care in Phoenix, and Friendship Village Tempe, according to the release, were among recipients.
“Our staff have been extraordinary during this very complicated and trying time. Their dedication has provided a safe and healthy environment for the care of our residents,” said Ira Shulman, Kivel Campus of Care president/CEO, in a prepared statement, adding that the gift cards from PHA show appreciation for caregivers' work.
Funds were raised in little more than a month via a GoFundMe campaign, the release said, adding that contributions also included a generous grant from Albertsons/Safeway, and earmarked donations directly to PHA.
“Our goal with this initiative is to go a step further than showing gratitude with something symbolic. Given the wages caregivers earn, we are providing grocery store gift cards, which we hope will make a difference for people who are playing a critical role in keeping our loved ones safe,” said Janice Friebaum, Phoenix Holocaust Association vice president, in a prepared statement.
Caregivers assist residents with daily living activities, the release said, describing how many make a national average hourly wage of $12, often work multiple jobs at different communities to make ends meet, which increases their chances of exposure to the coronavirus and puts their families at risk.
“Our caregivers are an integral part of the team that makes the Palazzo a wonderful and safe place for our residents, and we value their dedication and sacrifices perhaps now more than ever.
We’re humbled and grateful for the efforts of the Phoenix Holocaust Association and for the generosity of everyone who has stepped up to help some of the hardest working people we know,” said Mark Aronauer, Director of Sales & Marketing for The Palazzo.
“The outpouring of appreciation for our caregivers, as shown by the contributions made to this fund, is overwhelming,” said Brian Dell’Ergo, Belmont Village Scottsdale executive director, in a prepared statement.
“We are thankful PHA thought to recognize the selfless work of caregivers, particularly during these trying times.”
The Phoenix Holocaust Association, incorporated in 1985 as a 501(c)(3) not-for-profit organization, is a partnership of Holocaust survivors, their descendants and the larger community, the release said
PHA honors the memory and legacy of the survivors and victims while promoting awareness and more, added the release.