FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” for every FirstBank Bloom Package opened by Aug. 31, bank officials will plant five trees in partnership with global reforestation nonprofit One Tree Planted.
Bank officials are hoping to plant up to 50,000 native trees throughout Arizona, Colorado and California in an effort to improve air quality, filter and conserve water, support wildlife and more. FirstBank will donate $5 (or 5 trees) per FirstBank Bloom Package opened online or in-person, up to $50,000 towards One Tree Planted. The offer is available to new and existing customers and is only valid through Aug. 31.
The idea to plant trees for each Bloom Package opened came from a senior account representative at the bank’s Scottsdale branch. Company officials will often execute on ideas from employees that positively impact its customers and communities, demonstrating anyone at FirstBank can make a difference. This campaign marks the first planting project in Arizona for One Tree Planted.
“Even in Arizona’s arid climate, trees provide a great deal of benefit to our community,” said Joel Johnson, FirstBank East Valley market president. “We’re proud to partner with One Tree Planted and, in doing so, help bring their mission to Arizona for the first time. We appreciate all FirstBank team members for their suggestions on how we can do more to benefit the communities in which we live and work.”
FirstBank, which has helped raise more than $337 million for nonprofit groups through its partnerships with Arizona Gives Day and Colorado Gives Day, has made giving back a hallmark of its company. The bank not only does this through corporate donations and cause-related partnerships, but by encouraging its officers to join nonprofit committees/boards and providing all employees two days of paid volunteer time off to support causes they’re passionate about.
“We’re thrilled to work with businesses like FirstBank, who really care about the planet and their communities, and are enabling their customers to help make a difference, too,” said Diana Chaplin, One Tree Planted canopy director. “Planting trees is one of the most effective ways to help reforestation efforts, sequester carbon, create healthier climates and protect biodiversity. Luckily, we make it easy for individuals and companies to do just that. We’re looking forward to the longstanding impacts of this campaign and are proud to call FirstBank a partner.”
The FirstBank Bloom Package is a linked checking and savings account with autosave functionality, no minimum balance and no monthly service fee that helps make saving money, and the planet, easy. Certain restrictions and requirements apply. Online banking is free with eStatements or $3 per month with paper statements.
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. The projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN’s sustainable development goals.