Cox Business officials launched a new Internet continuity service, Cox Business Net Assurance.

With this solution, Cox customers will be protected from losing Internet connection during outages — giving business owners and their employees peace of mind during the unexpected.

Maintaining Internet connectivity is essential for successful businesses of any size. Net Assurance provides high-availability connectivity and combats Internet interruptions in two ways. First, if there is a loss of Internet access, wired and private WiFi connections will automatically failover to an LTE wireless network. In the event of power loss, an uninterruptible power supply battery backup with surge protection provides around four hours of power to keep systems on.

Pet Dental USA in Peoria exists to make dental care for pets affordable, so owners do not put it off. It’s a prime example of the power of Cox Business Net Assurance.

Co-owner Brian Redmon said his business is 100 percent reliant on Internet services to engage with customers and to run its cloud-based software and point of service payment stations.

“If the power went out, we would be at a standstill. It would shut us down,” said Redmon. “Cox Business Net Assurance makes me feel great and secure. I know that if we do have a power outage, Net Assurance is there to back us up. It’s a must have for anyone running a business.”

Cox Business Net Assurance is always working in the background to provide a reliable backup solution. The service automatically chooses from multiple wireless providers, automatically selects the best connection for customers, so there is no need for customer intervention.

Customers can also sign up for proactive notifications for changes in their network statuses, as well as receive round-the-clock customer care and access to MyAccount online tools — all for one low monthly fee.

Visit www.coxbusiness.com.

Editor’s Note: David Weissman is myprbulldog.com principal and chief strategist.