SugarJam The Southern Kitchen, a Southern brunch restaurant and bakery in North Scottsdale, is celebrating its second anniversary this February.
The restaurant had a year-to-date growth of 87.9% in 2022 compared to 2021. In honor of the past two years, SugarJam is hosting a weekend-long celebration Feb. 24–26, where guests can enjoy breakfast and lunch, music and $10 SugarJam shooters.
Dana Dumas, CEO and head chef of the SugarJam brands, opened SugarJam The Southern Kitchen Jan. 29, 2021. Dumas’ current location has more than 5,000 square feet of space and has grown from 15 employees at its start to 32.
In the spring of 2021, Dumas began the Brunch N’ Vibes weekend experience that now runs every Friday through Sunday and features a resident DJ. During the summer of 2022, SugarJam also expanded with the opening of The Market by SugarJam, a gift shop with finds from national and local small businesses, and the SugarJam ice cream trailer located next to the restaurant.
SugarJam is known for its Southern cuisine that features traditional favorites including the French Toast and Fried Chicken dish, as well as the Creole Shrimp N’ Grits. Guests can also pick up a sweet treat from the SugarJam bakeshop, which ranges from pies to beignets.
“It's an honor to bring authentic Southern cuisine to the Valley and to be able to create a unique brunch experience that brings everyone together,” said Dumas. “I am truly grateful for the outpour of love and support from my customers over the past two years, and since the beginning of SugarJam. We are excited for another year at SugarJam The Southern Kitchen and all that’s in store.”
The SugarJam brand was launched in December 2011 by Dumas and was initially known as SugarJam Cookies, LLC. As an at-home baker, she was involved in many farmer’s markets and street fairs where she sold her signature jam-filled sugar cookies sandwiches.
As the demand for her baked goods grew, Dumas opened a brick-and-mortar 1.5 miles away from her current location in Scottsdale Airpark on Redfield Road in September 2014. The bakeshop and bistro featured light breakfast, lunch and baked goods.
She also started catering and created a SugarJam Bakeshop Trailer that helped her emerge into the food truck scene. After launching weekend brunch, Dumas knew she needed a bigger space which led to SugarJam The Southern Kitchen.
SugarJam The Southern Kitchen looks forward to another year of growth. Already in January, SugarJam The Southern Kitchen saw a 61.47% increase compared to the prior start of 2022.
For more information on the SugarJam The Southern Kitchen or to make reservations, visit https://www.sjsouthernkitchen.com/.