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Opinion

From the mayor: Vote ‘yes’ on Scottsdale General Plan 2035 this fall

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I am proud of Scottsdale’s General Plan 2035, which is truly citizen-driven, written by all stakeholders. Please vote yes, sign and mail-in the ballot as soon as possible.

Why is the General Plan 2035 so vital for Scottsdale? It is the blueprint document, updated every 10 years, which directs and guides city staff and City Council in their decisions.

Scottsdale government is the most accountable, responsible and responsive when it adheres to the General Plan.

Having lived in Scottsdale for over 42 years, I know that Scottsdale is a unique place because of our community spirit captured in the opening Vision statement:

“Scottsdale will continue to be an exceptional Sonoran Desert experience and premier international destination, where our Western heritage is valued. Our diverse neighborhoods foster outstanding livability, social connectivity, healthy lifestyles and a sustainable environment. Scottsdale will thrive by attracting and retaining business centers of excellence that encourage innovation and prosperity.”

“Scottsdale will respect and be sensitive to the history and legacy found in the heart of Old Town, in designated Historic Preservation neighborhoods, at archaeological sites, in the equestrian community and within cultural and architectural resources, which define our Sense of Place.”

After scores of public meetings, hundreds of hours of discussion, eight council work study sessions, and countless public comments, your council voted unanimously to forward General Plan 2035 for your approval.

There are too many elements to recount here, but details are at ScottsdaleAZ.gov/GeneralPlan2035.

Citizen participation, resilience, and innovation inspire us as we embrace the past and step into the future. This is our plan, for our city. Together, we are Scottsdale, Arizona — the one and only one in the world!

Be a part of our success by voting yes on General Plan 2035.

Editor’s Note: David Ortega is mayor of Scottsdale.