Chabad of Paradise Valley will share Hanukkah’s message of light and hope to Paradise Valley’s Jewish community at 6 p.m. on Wednesday, Dec. 1, featuring a Menorah lighting by Mayor Jerry Bien-Willner and car parade.
The Menorah lighting, which will be broadcast in everyone’s cars during a Car Menorah Parade, with a police escort, will start and end at the Paradise Valley Town Hall parking lot, 6401 E Lincoln Dr.
The parade route will travel via the main thoroughfares of Paradise Valley, including Lincoln Drive, Tatum Blvd and Mcdonald Drive in a unique Hanukkah celebration, according to a press release, inviting those who celebrate Channukah to join in the parade.
Participants can decorate their cars with Channukah themes or using one of the provided window flags. A limited supply of Menorahs for car tops are available. Pre-packaged menorah kits and holiday treats-to-go will be distributed to all participating cars, according to the release.
“While many are not comfortable to join in in person Hannukah activities, we are inviting them to participate in safely bringing Hanukkah to the homes of those unable to attend due to coronavirus,” said Rabbi Shlomy Levertov, director of Chabad of Paradise Valley in the release. “The Car Menorah Parade is a perfect way for Paradise Valley’s Jewish community to show out Jewish pride and celebrate Hanukkah.
The Car Menorah Parade is part of the worldwide Hanukkah campaign launched by the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, in 1973, the release said of the campaign highlighting the central theme of the holiday, which is “publicizing the story of the Hanukkah miracle and the victory of light over darkness, a message of hope greatly needed today.”
Decades since the Rebbe’s Hanukkah awareness campaign began it has revitalized widespread observance of the Festival of Lights, bringing the holiday to “the mainstream,” and returning “to its roots as a public proclamation of the ultimate triumph of freedom over oppression,” noted the release.
In light of the "message, spirit and hope of Hanukkah," the Chabad-Lubavitch movement worldwide is preparing the largest Hanukkah awareness campaign in history as this year’s global campaign will see Chabad reach 8 million Jews in more than 100 countries, the release stated.
With safety measures limiting many in-person gatherings, Chabad will erect about 15,000 large public menorahs to be seen by millions on streets and public squares worldwide, including in front of landmarks such as the White House, the Eiffel Tower, and the Kremlin.
Chabad-organized menorah parades will have over 6,500 Hanukkah menorah-topped cars hit the road, bringing the Hanukkah message of hope and joy through the city and in residential neighborhoods for families.
With many events curtailed, others opting for a drive-in model and many people isolating, Chabad will help families bring the light and celebration of Hanukkah into their homes and will distribute approximately 32 million Hanukkah candles, more than 700,000 menorah kits, 350,000 family at-home Hanukkah kits and 2.5 million holiday guides in 17 languages, added the release.
For safety, register vehicles for a spot in the parade at JewishParadiseValley.com/Parade.
For more information about Hanukkah and a local schedule of events visit: JewishParadiseValley.com/Hanukkah.
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