Beauty and Propaganda, a lifestyle salon with a new approach to beauty services, has announced its grand opening on Sunday, Feb. 14 at 7400 North Via Paseo Del Sur, Suite 104 in the Grove on Hayden shopping center.

The one-stop shop offers a variety of services under one roof providing guests the convenience of scheduling multiple services at once for what was described as the ultimate “me-time” pampering experience, according to a press release.

To celebrate, Beauty and Propaganda is offering a week of special offers, plus an exclusive grand opening party on Saturday, Feb. 20.

“Our uniqueness is what makes us all beautiful, and we want to make each guest feel like they’re part of a community where we celebrate differences, not flaws,” said Zuleika Zaragoza, who co-founded Beauty and Propaganda with sister and business partner Karla Zaragoza, in a prepared statement.

“Beauty and Propaganda is about self-love on a regular basis, which may be different for everyone but that doesn’t mean you have to reserve it for a special occasion. Every single day we’re told what we’re supposed to look like, but we believe beauty is not a shape, size or color.”

During the opening week, Beauty and Propaganda is offering membership prices on all services plus a free enhancement scalp treatment with every blow dry service and either a free sugar scrub or an extra five-minute hand massage with every nail service.

Guests can enjoy complimentary R+Co. hair product samples and Deborah Lippman nail product samples as well as refreshments during pampering, noted the release.

The grand opening party on Feb. 20 is “reservation required” with designated time slots to ensure limited attendance throughout the day, the release said. Party guests can enjoy complimentary mini treatments, and light bites and libations.

Guests must specify time slots available from 10 a.m. to 1 p.m. or 3:30-5:30 p.m. when they register, added the release.

RSVP to hello@beautyandpropaganda.com.