Barrett-Jackson's Scottsdale auction saw more than $190 million in sales this year.
Barrett-Jackson Scottsdale Auction, which took place Jan. 21-29 at WestWorld, featured a diverse docket of 1,907 “no reserve” vehicles totaling more than $184.2 million in auction sales and surpassing 200 world auction records.
According to a press release, the 1989 Ferrari F40 led the charge and sold for $2.75 million. More than 1,100 pieces of authentic automobilia were auctioned for more than $6.41 million, bringing total auction sales above $190.6 million.
Paying homage to its charitable roots, Barrett-Jackson sold five vehicles for charity, with 100% of the hammer price from each vehicle benefiting its respective nonprofit initiative. Led by the 2024 GMC Hummer EV Edition SUV VIN 001 First Retail Production that sold for $500,000, the five vehicles raised $1.89 million for charity.
To date, Barrett-Jackson has raised more than $151 million for charity, surpassing the $150 million milestone on Friday.
“Barrett-Jackson continues to electrify the collector car hobby with our true automotive lifestyle events,” CEO Craig Jackson said in the release. “We saw a spectacular docket bring incredible sales and set more than 200 world auction records. We also welcomed a record number of enthusiasts to WestWorld, setting the tone for an exciting event season in Arizona. I am especially proud of the additional funds and awareness we built for several deserving charities as we surpassed the $150 million mark raised to date.”
The nine-day event kicked off with record attendance over its opening weekend, beginning with QT Family Day, when children age 12 and under received free admission and included an interactive STEM Fest supported by Ford Motor Co., Lucid Motors and Safe Haven Defense, as well as the Boy Scouts Pinewood Derby. Barrett-Jackson also teamed up with the Driven Project to provide supercar therapy to 12 children battling serious illnesses and heavy life challenges.
The following day included the Future Collector Car Show presented by Meguiar’s as the event welcomed a young, diverse crowd of enthusiasts and featured over 100 future collectibles.
The first weekend concluded with the Opening Night Gala, an annual celebration that signifies the beginning of Barrett-Jackson’s auction week.
“The ‘Barrett-Jackson magic’ once again made Scottsdale the ultimate place to enjoy the automotive lifestyle,” auction President Steve Davis said in the release. “Our docket perfectly catered to every type of collector and met the demand for professionally built restomods and original, numbers-matching muscle, as well as the industry-leading selection of quality 4x4s.”
Charity vehicles that sold during the 2023 Barrett-Jackson Scottsdale Auction were:
General Colin L. Powell’s 2015 Chevrolet Corvette Stingray, $200,000 to benefit America’s Promise Alliance
2023 Ford F-150 Lightning 4x4 Super Crew Pickup, $275,000 to benefit Fighter Country Foundation
2021 Shelby Super Snake Count’s Kustoms Edition, $350,000 to benefit Camp Freedom
2024 GMC HUMMER EV Edition SUV VIN 001 First Retail Production, $500,000 to benefit Tread Lightly!
2024 Ford Mustang GT Fastback VIN 001, $565,000 to benefit JDRF.
The Mustang sold for $490,000 and received an additional $75,000 in donations from generous guests on the auction block.
The top three automobilia sales were:
1942 17-foot Chris Craft Special Runabout “Wood” Boat Bar, $120,750
Large Ferrari Dealership Sign, $95,450
Circa 1940s–50s Carriage Motors Animated Neon Porcelain Sign, $86,250
On Saturday, Jan. 28, the winners of the Barrett-Jackson Cup were announced. Nearly 50 custom vehicles were hand-selected for the competition. Hot-rod builder Bobby Alloway and automobile designer and builder Troy Trepanier selected the top five finalists and the Ultimate Best of Show winner.
Taking the Ultimate Best in Show Award, and a $20,000 prize, was a 1969 Pontiac Firebird built by Troy Gudgel at BBT Fabrications and owned by Brad Sather. A 1964 Buick Riviera built by Cruzer’s Customs, LLC., received the People’s Choice Award, which was chosen by thousands of Barrett-Jackson’s fans who voted online.
During the week, entertainment icons, professional athletes and titans of industry joined auction guests to indulge in the automotive event. Celebrities in attendance during this year’s auction included automotive personalities Bogi Lateiner, Dave Kindig, Linda Vaughn, Aaron Shelby, Cody Walker, Dennis Collins, Danny Coker, Richard Rawlings and Ken Lingenfelter; motorsport icons Joey Logano, Ross Chastain, Erik Jones, Casey Mears, Arie Luyendyk Sr., Paul Tracy and Tom Sneva; and other professional athletes and personalities such as Larry Fitzgerald, DeAndre Hopkins, Zaven Collins, Isiah Simmons, Marco Wilson, Richie Incognito, Shane Doan, Bill Goldberg and Michael Buffer.
Barrett-Jackson returns to Palm Beach for its second collector car auction of 2023, April 13–15.