Arizona-based Hownd, a foot traffic generation platform for local brick-and-mortar businesses, has created a partnership with the Town of Queen Creek and its Chamber of Commerce.
The relationship is the latest in a series of economic development partnerships Hownd has formed with municipalities to help local businesses survive the pandemic and accelerate their successful reopenings. Other Hownd partnerships in Arizona include Tempe, Tucson and Pima County.
Hownd’s partnership with Queen Creek is part of the municipality’s “Shop Queen Creek” initiative designed to stimulate the success of local businesses and demonstrate the town’s commitment to its merchants, according to a press release.
Through the partnership, Queen Creek has established a $7,500 fund to cover Hownd’s Results-Delivered Pricing --- a fee which a merchant normally pays to the company whenever they bring them paying customers. The fund will cover this fee on behalf of participating merchants for the sale of Support Vouchers to consumers.
The vouchers are essentially non-expiring gift cards and the merchant receives the revenue immediately. The fund also covers Hownd’s Results-Delivered Pricing for a consumer’s redemption of a merchant’s coupons and other promotional offers.
“The Town of Queen Creek’s economic development officials recognized the need to develop innovative approaches to stimulate the local economy and we’re happy to be part of their overall solution,” Hownd CEO Brandon Willey said in a prepared statement.
“Queen Creek along with so many other municipalities are under pressure to help local businesses, and these unprecedented demands require new partnerships targeted to solve the specific problem we created Hownd to address --- customers and revenue for brick-and-mortar businesses. We’re in a unique position to help now more than ever.”
Queen Creek Economic Development Director Doreen Cott said the decision to work with Hownd comes from seeing the success the company has had in other municipalities.
“Our partnership is modeled similar to theirs and the fund we established will help to substantially offset the fee that our merchants would otherwise pay directly to Hownd,” Ms. Cott said in a prepared statement.
“We want to help Queen Creek-based brick and mortar merchants, and this relationship is one element of our efforts to support Queen Creek businesses.”