Greenpal grows lawn mowing service to Scottsdale during COVID-19

Posted 4/6/20

The GreenPal app, which recently launched in Scottsdale, simplifies the process of connecting homeowners with local, vetted lawn care professionals without face-to-face contact.

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Greenpal grows lawn mowing service to Scottsdale during COVID-19


The GreenPal app, which recently launched in Scottsdale, simplifies the process of connecting homeowners with local, vetted lawn care professionals without face-to-face contact.

Nashville-based GreenPal allows homeowners to select who they want to work with based on the vendor’s ratings, reviews, and price listed on the app.

Homeowners will list their home’s lawn that need servicing, a service date and lawn care needs, according to a press release, describing the app used to find and recruit the services of local, pre-screened lawn professionals.

The homeowners can select lawn care professionals they want to bid on their properties based on the Google street and aerial images and any other lawn details provided by the homeowner, all through the app without face-to-face contact or having to put money in any worker’s hand.

After a vendor completes the service, the lawn care contractors will send a time-stamped photo of the completed work, which will allow the homeowners to pay through the app and arrange more appointments.

“After successfully launching in 200 other markets, we are excited to help homeowners in Scottsdale find reliable, safe, and local lawn care,” said co-founder Gene Caballero.

GreenPal, operates throughout the country from Chicago and Tampa to Detroit and Los Angeles.

Mr. Caballero, a Nashville native, gave the following interview to the Independent, detailing the digital business that allows for minimal contact in securing lawn care professionals to provide services and even exchange money for the process.

He said there is a section specifically for Scottsdale homeowners at

What made you want to expand your services to Scottsdale?

We launched into Phoenix last summer and saw a spike in homeowners sign-ups in Scottsdale so we knew that Scottsdale would be one of the first markets that we launched in spring of this year. We are excited to offer our service in the area.

What makes your business unique?

Not only is GreenPal a true convenience for homeowners, but GreenPal is also a true operating system for landscaping professionals. Not only do we handle their demand creation, but we also handle their scheduling, route optimization, and payment processing. Also, GreenPal is the only platform in which the vendors bid on each individual property. GreenPal does not set the pricing.

How will you compete with all of the other lawn care/landscaping businesses in the area?

By getting bids with GreenPal, homeowners get up to five bids from local landscaping pro’s. Homeowners will be able to see each vendor’s ratings, reviews, and price and then decided who they want to work with. Most times, homeowners are able to get a better price due to the competing nature of the bidding system.

How many employees are there at the Scottsdale location?

GreenPal does not employ the landscaping pros. Rather they pay a small fee to use our platform. There are currently over 30 landscaping professionals that have signed up to use our platform in the Scottsdale area. We have a total of over 15,000 nationwide.

Will you continue to appeal to the older population and all those vulnerable to COVID-19 after the pandemic?

I believe we will continue to appeal to more of the population due to social distancing --- not just the older population. When we started, we never realized the wide range of demographics that would use our service but we are happy that what we offer is available to make their lives easier and safer in these tough times.

How does GreenPal’s technology allows vendors to bid on lawns without visiting the property and face the homeowner?

GreenPal aggregates data from several databases, including Google maps, to give vendors images of the lawn size, the lawn area, and square footage of the property. With all this data, vendors no longer need to visit a property to give a quote. They can quickly and directly quote any property from the app from wherever they are. No more needing to meet the homeowner to walk the property for any reason.

How does GreenPal eliminate the need to meet for payment and use cash?

Once a vendor is done with a job, they will take a picture of the completed work and upload that through GreenPal. That picture goes directly to the homeowner and the homeowner can push to pay the vendor immediately. No more leaving a check or cash under the mat.

What made you want to start this kind of business?

I have been in the landscaping business all of my life. Once I graduated college, I got a job in tech sales and my territory was the west coast which gave me insight into a lot of newer technologies like Uber, Lyft, and Airbnb. I knew that if people were going to summon strangers to pick them up and take them somewhere that they would eventually do the same with lawn care. So we decided to launch GreenPal in the spring of 2012 in Nashville.