The Peoria Unified School District recently received multiple awards from the National School Public Relations Association in the 2021 National School Communications Awards contest.
The awards include three Golden Achievement Awards, of which only 84 were given out nationally. These awards recognize exemplary work in all aspects of school public relations, communication, marketing and engagement. Peoria Unified received the Golden Achievement Awards for the district’s I Got My Shot, Be the Difference and One Busy Ballot campaigns. The district also received a Publications and Digital Media Excellence Awards for their #ReturnToSchool Plan and an honorable mention for the district’s #ReturnToSchool webpage.
The district’s I Got My Shot campaign aimed to create safer schools by increasing awareness of COVID-19 vaccination opportunities for district staff and clearly communicating details concerning the closed point of dispensing site for all education employees within the Peoria Unified footprint. The campaign was built around three key messages: sharing the facts, building trust and celebrating the vaccination rollout.
The Be the Difference campaign was designed to recruit new employees amidst the global pandemic. Given the constraints brought on by the COVID-19 pandemic, the human resources and public relations departments realized the need to alter its approach when it came to recruiting new employees for the 2021-2022 school year. Knowing that there has been a significant change in the demographics of today’s workforce, the two teams worked to modernize recruitment efforts to focus on an all-digital strategy highlighting the district’s core values.
In the 2020 election, the community had One Busy Ballot. There were two important initiatives on the election ballot that impacted Peoria Unified which required community engagement and awareness. This campaign allowed Peoria Unified to focus on providing factual communication to the community through timely messages to multiple audiences.