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Peoria-based company pushes helmet program expansion

Cycle Gear joins in for rider protection, head-to-toe

Posted 11/24/21

Head and body protection are important factors in motorcycle safety, and riders are finding new opportunities to save money on quality helmets and riding gear to protect themselves on busy roadways statewide.

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business

Peoria-based company pushes helmet program expansion

Cycle Gear joins in for rider protection, head-to-toe

Posted

Head and body protection are important factors in motorcycle safety, and riders are finding new opportunities to save money on quality helmets and riding gear to protect themselves on busy roadways statewide.

Cycle Gear is the most recent company to take a leading role in partnering with Peoria-based Arizona Motorcycle Safety & Awareness Foundation to offer discounts on high quality helmets as well as other critical gear, including gloves, clothing and boots.

“Cycle Gear is the leading local retailer for motorcycling must-haves. Our mission is to serve the rider, fuel the industry, and inspire the community,” said Cycle Gear store manager Jeremy Martin. “We sell quality gear at every price point in order to ensure the safety of our customers. We partner with non-profits like AMSAF that promote, educate and influence safety practices and policies. Our knowledgeable staff can help anyone find the right gear, parts and accessories. We’re happy to put a personal touch on shopping for each customer’s needs and make it easy to try on and test the latest riding gear. This includes our exclusive brands and cutting-edge offerings from well-established brands for all riding sectors.”

The helmet portion of the unique program is geared to help individuals garner a quality department of transportation helmet with financial assistance from AMSAF and a 25% discount off of MSRP from specified dealers.

The program affords people the opportunity to purchase a quality full-face or modular DOT helmet at a reduced cost.

The applicant is required to fill out an application and donate $50 to AMSAF, which is tax-deductible.

The application will extend a credit for $125 off a specified helmet. In addition, the dealership will give an additional 25% off MSRP select helmets. The promo code is only good for one full-face or modular DOT helmet defined in program.

If funds are not available, people will not be able to get into the application process, as it will be closed. If AMSAF has additional funds available, applicants will receive a receipt with a promo code and instructions that they can take them to one of a number of specified qualified helmet dealers.

“The fact is a well-made helmet, excellent gloves, armored gear, and today’s incredible protective apparel are fast becoming every rider’s personal goal,” Martin said.

AMSAF also collaborates with RideNow, Buddy Stubbs Harley Davidson, Desert Wind Harley Davidson and The Helmet Center in growing the statewide helmet program.

Arizona riders have a choice whether to wear a helmet or not.

AMSAF wants to assist those who choose to wear a helmet to financially be able to afford one. This program is possible thanks to grants from the Governor’s Office of Highway Safety, which wants to help reduce crashes and fatalities in Arizona. The helmet program is open to all Arizona residents 15 years, six months old or older. Funds for this program come from donations, sponsorship and grants.

AMSAF’s mission is to promote motorcycle safety and reduce driver distraction to help reduce crashes and fatalities in Arizona.

AMSAF can be reached at amsaf.org/helmets or by calling 888-951-3732.

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