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ENTERTAINMENT

Desert Diamond Arena in Glendale unveils $42M renovation

Posted 12/16/24

Desert Diamond Arena recently released details of its $42 million transformation from a traditional sports arena into a “music mecca” and entertainment destination, spotlighting that …

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ENTERTAINMENT

Desert Diamond Arena in Glendale unveils $42M renovation

Posted

Desert Diamond Arena recently released details of its $42 million transformation from a traditional sports arena into a “music mecca” and entertainment destination, spotlighting that Glendale is a major entertainment and sports hubs in the western United States.

Spearheaded by ASM Global in collaboration with U.K.-based Forward Associates and design firm HOK, known for arena and stadium remodels, officials said in a press release the project will position Desert Diamond Arena as a destination for concerts, events and immersive experiences.

Renovations are set for completion in spring 2025. The transformation will be executed by 23 local trade partners employing more than 500 local tradespeople.

The reimagination is part of a broader vision to elevate the Desert Diamond Arena and its surrounding 250-acre entertainment complex, which includes State Farm Stadium, 13 hotels, the Westgate Entertainment District and Desert Diamond Casino.

Debuting in December 2003 as the home of the Arizona Coyotes, the arena is set to continue its legacy for exceptional music, entertainment and sports experiences.

“With state-of-the-art amenities, reimagined suites and expanded programming on par with the newest venues nationwide, we’re delivering unforgettable experiences that drive economic growth, attract top-tier events and fuel local businesses," stated Glendale City Manager Kevin Phelps in a press release. 

Doug Thornton, ASM Global executive vice president, arenas, stadiums and theaters, said the transformation celebrates Desert Diamond Arena’s two decades while creating a destination.

“The new and improved arena will deliver a first-class experience for every guest, from general admission attendees to premium club members, raising Glendale’s profile as a leading U.S. entertainment district,” Thornton stated.

Construction is underway creating immersive fan experiences ranging from the street-inspired Floor Bar to the on-course Marketplace culinary creations to private booths in Studio 623. Guests can elevate their pre- and post-show event experience at the Bassline Bar, stage views from the third floor’s The View’s VIP club, and private loges in Encore for a blend of exclusivity and connection.

ASM Global intends to replicate this model across other U.S. locations, setting Desert Diamond Arena as a prototype for venue experiences.

The grand reveal of Desert Diamond Arena is planned for spring 2025, capping what officials said were three consecutive years of record-breaking box office success.

Desert Diamond Arena is home to the Professional Bull Riders Arizona Ridge Riders, Arizona Rattlers arena football team, and hosts concerts and other entertainment acts throughout the year.

The arena has a seating capacity of 19,000 for concert events, 53 luxury suites and 12 suite lounge loges. Upon the project’s completion, the arena will also feature 22 Encore Club theatre boxes, 14 Club 623 studio booths and 341 club seats in The View.

Desert Diamond Arena, ASM Global, HOK, Doug Thornton, Kevin Phelps

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