Downtown Mesa is diving into 2025 early with its inaugural “Noon Year’s Eve Celebration,” a family-friendly event featuring Mesa’s iconic Diving Lady in a unique daytime countdown.

The free event will take place 10 a.m.-1 p.m. Dec. 31 at Main and MacDonald streets, according to a release.

Hosted by Mesa Mayor John Giles and produced by the Downtown Mesa Association, the celebration is to bring a fresh twist to traditional New Year’s festivities by making them accessible to visitors and families with children of all ages. The noon countdown will culminate in an aerial acrobatic performance, colorful pyrotechnic displays and a sparkling apple cider toast.

“Who says you have to wait until midnight to celebrate?” Giles said in the release. “Here in Mesa, we’re throwing a Noon Year’s Eve party so everyone — from early risers to families with little ones — can ring in 2025 without losing any sleep.”

Mesa’s Noon Year’s Eve Celebration will feature activities and entertainment throughout the day including:

• Live music by Chuck E. Baby and the Allstars
• Interactive fun with the East Valley Bubble Truck
• On-site photo booths
• Face painting
• Free crafts and cookie decorating

“Downtown Mesa continues to grow as a destination for unique community experiences,” Terry Madeksza, president and executive director of the Downtown Mesa Association, said in the release. “This celebration represents exactly what makes our downtown special – creative programming that brings our community together while highlighting Mesa’s distinctive cultural elements, like our cherished Diving Lady.”

The event is made possible through the support of Fiber First and Visit Mesa. For information about the Noon Year’s Eve Celebration, go to downtownmesa.com/do/noon-years-eve-celebration.