Government

Goodyear's Digital Communications department wins two awards

City recognized for website design, 'We Want Trader Joe's' campaign

Posted 9/30/21

The city of Goodyear’s Digital Communications team was awarded not one, but two prestigious awards earlier this month by 3CMA (City-County Communications & Marketing Association).

The …

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Government

Goodyear's Digital Communications department wins two awards

City recognized for website design, 'We Want Trader Joe's' campaign

Posted

The city of Goodyear’s Digital Communications team was awarded two awards earlier this month by 3CMA (City-County Communications & Marketing Association).

The city’s newly designed city website received an Award of Excellence in the Digital Interactive – Overall Website for its beautiful design and mobile functionality. Between 2018 and 2021, the city has seen a 21% increase in the number of visitors to its website, including on mobile devices.

“We knew our residents needed a website that was just as easy to navigate on a mobile device as it was on a typical computer, so that was one of our primary objectives,” said Digital Communications Director Tammy Vo. “But, we didn’t stop there. We incorporated stunning video that showcases the vibrant energy of Goodyear and the natural beauty of the Sonoran Desert surrounding our great city, custom graphics and easy-to-use menus so our residents can quickly find the information that they’re looking for.”

The team also received an Award of Excellence in the Special Events – One-Time Event for its 2019 "We Want Trader Joe’s Day" campaign. The campaign definitely raised eyebrows with its series of videos, including a music video, and a proclamation by Mayor Georgia Lord naming Friday, Dec. 13, 2019, as "We Want Trader Joe’s’ Day" in Goodyear.

Hundreds of residents and local media attended the ceremony and filled out location request forms on the Trader Joe’s website with mobile tablets provided by the city.

“We know that our residents desperately want a Trader Joe’s to come to Goodyear. It has been the top request in our community for several years, and we created the campaign to not only get Trader Joe’s attention, but to also let our residents know that we hear them, we see them, and we are doing everything we can to attract Trader Joe’s to our city,” said Vo.

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